Seatbelt Safety


African Americans: On the Road and at Risk (Folder)

African Americans: On the Road and at Risk (Folder)


Product ID: 809 346
Two pocket folder.  Full color, 9" x 12".

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Click It Or Ticket Truck Stickers(18"x28")


Product ID: 810 695
18" x 28", Red, White and Blue, Reflective

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You're In The Driver's Seat [Brochure]

You're In The Driver's Seat [Brochure]


Product ID: 809 964
This new brochure was created to replace the original "On the Road and At Risk" brochure.  The new publications are more upbeat and incorporate current facts relating to African-Americans and to safety belt and child safety seat use.

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2000 Motor Vehicle Occupant Safety Survey - Volume 1 (Methodologies)(Report)

2000 Motor Vehicle Occupant Safety Survey - Volume 1 (Methodologies)(Report)


Product ID: 809 388
This report presents detailed information on survey methodology as well as copies of the questionnaires, in reference to the data collection conducted by Schulman, Ronca & Bucuvalas, Inc., a national survey research organization.  Three color, 8.5" x 11", 149 pages.

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2000 Motor Vehicle Occupant Safety Survey - Volume 2 (Seat Belt Report)

2000 Motor Vehicle Occupant Safety Survey - Volume 2 (Seat Belt Report)


Product ID: 809 389
This report presents the survey findings pertaining to seat belts.  The survey employed two questionnaires, each administered to a randomly selected national sample of approximately 6,000 persons age 16 and older (with younger ages over sampled).  Interviewing began November 8, 2000 and ended January 21, 2001.  Three color, 8.5" x 11", 205 pages.

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2003 Motor Vehicle Occupant Safety Survey - Volume 1 Methodology (Report)

2003 Motor Vehicle Occupant Safety Survey - Volume 1 Methodology (Report)


Product ID: 809 788
The Motor Vehicle Occupant Safety Survey is a national telephone survey on occupant protection issues conducted every 2 - 3 years. It is composed of two questionnaires, each administered to a randomly selected sample of about 6,000 persons age 16 and older.  This series of volumes presents results from the 2003 survey.  Volume 1 presents the survey methodology and the questionnaires.  Three color, 8.5" x 11", 152 pages.

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2003 Motor Vehicle Occupant Safety Survey - Volume 2 Safety Belt Report

2003 Motor Vehicle Occupant Safety Survey - Volume 2 Safety Belt Report


Product ID: 809 789
 The Motor Vehicle Occupant Safety Survey is a national telephone survey on occupant protection issues conducted every 2 - 3 years. It is composed of two questionnaires, each administered to a randomly selected sample of about 6,000 persons age 16 and older.  This series of volumes presents results from the 2003 survey.  Volume 2 summarizes data concerning attitudes, knowledge, and self-reported behavior regarding safety belts.  Topical areas include frequency of belt use, reasons for use and non-use, attitudes concerning the utility of safety belts, and attitudes and knowledge regarding safety belt laws and enforcement. Three color, 8.5" x 11", 207 pages.

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2003 Motor Vehicle Occupant Safety Survey-Volume 3 Air Bag Report

2003 Motor Vehicle Occupant Safety Survey-Volume 3 Air Bag Report


Product ID: 809 856
The Motor Vehicle Occupant Safety Survey (MVOSS) is national telephone survey on occupant protection issues conducted every two-to-three years.  It is composed of two questionnaires, each administered to a randomly selected sample of about 6,000 people 16 and older.  This series of volumes presents results from the 2003 survey.  Volume 3 summarizes data concerning attitudes and knowledge regarding air bags.  8.5" x 11", two color, 52 pages.

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2006 Seat Belt Use Estimate for Native American Tribal Reservation (Report)

2006 Seat Belt Use Estimate for Native American Tribal Reservation (Report)


Product ID: 810 967
This study updates a 2004 project sponsored by the National Highway Traffic Safety Administration and the Bureau of Indian Affairs (BIA), Indian Highway Safety Program, which developed a methodology to measure and a baseline tribal reservation seat belt use rate. Between September and December 2006, seat belt use was observed on 15 reservations and in March 2007 on one reservation. For the tribal reservations subject to tribal law and tribal traffic law enforcement, excluding the Navajo Nation, the overall seat belt use rate was 61.8%. When results from the 2004 study are compared to the present study, there was a statistically significant increase in seat belt use. There was a very high variation in belt use across reservations, ranging from a low of 27.7% to a high of 87.8%. Nine tribal reservations had primary seat belt laws; in them, 73.1% of vehicle occupants were belted. By comparison, three tribal reservations had secondary belt laws; they averaged 59.3% belt use. For the four tribal reservations with no belt use law of any kind, only 37.2% of the vehicle occupants were belted. 
   

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2007 Motor Vehicle Occupant Safety Survey - Volume 1 (Methodology Report)

2007 Motor Vehicle Occupant Safety Survey - Volume 1 (Methodology Report)


Product ID: 810 974
These are the first two report volumes from NHTSA's large-sample national telephone survey, conducted in 2007, addressing occupant protection issues.  NHTSA has conducted the survey periodically since 1994.  Volume 1 presents the methodology and questionnaires.  Volume 2 summarizes results pertaining to use of seat belts, and presents trends over time.

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2007 Motor Vehicle Occupant Safety Survey - Volume 2 (Seat Belt Report)

2007 Motor Vehicle Occupant Safety Survey - Volume 2 (Seat Belt Report)


Product ID: 810 975
These are the first two report volumes from NHTSA's large-sample national telephone survey, conducted in 2007, addressing occupant protection issues.  NHTSA has conducted the survey periodically since 1994.  Volume 1 presents the methodology and questionnaires.  Volume 2 summarizes results pertaining to use of seat belts, and presents trends over time.

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2007 Motor Vehicle Occupant Safety Survey (Report)

2007 Motor Vehicle Occupant Safety Survey (Report)


Product ID: 810 976
This is the third report volume from NHTSA's large-sample national telephone survey, conducted in 2007, addressing occupant protection issues.  NHTSA has conducted the survey periodically since 1994.  Volume 3 presents the survey results pertaining to air bags.  It explores preferences, perceived utility, and concerns that the public has regarding air bags.
IMPLICATIONS FOR HIGHWAY TRAFFIC SAFETY:  The report shows broad public support for air bags, and a general awareness that air bags are not a substitute for seat belts.  But the data also suggest that some people are confused about the presence and location of air bags in their vehicles.  Moreover, drivers were less likely to report that their vehicles had warning labels about air bags if the vehicle was purchased used as opposed to new.  These points to gaps in how the public is being informed about air bags.
 

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2007 Motor Vehicle Occupant Safety Survey Volume-4(Report)

2007 Motor Vehicle Occupant Safety Survey Volume-4(Report)


Product ID: 810 977
PRODUCT DESCRIPTION: This is the fourth report volume from NHTSA's large-sample national telephone survey, conducted in 2007, addressing occupant protection issues.  Volume 4 presents the survey results pertaining to crash injury experience, use of the EMS system, and cell phone use while driving. IMPLICATIONS FOR HIGHWAY TRAFFIC SAFETY: The report provides data to consider when making strategic decisions about allocating health care resources.  It shows the percentage of adults injured in a crash, and the demand they placed on EMS and other health care systems for immediate and follow-up treatment.  This includes data showing hospitalization less often needed when a seat belt was worn.  The report also shows the extent of public use of the 9-1-1 emergency call system.  Other data describe the level of confidence in the EMS system, and how this varies across groups.  In addition, data on cell phone use describe the magnitude of this driver distraction behavior.

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2007 Motor Vehicle Occupant Safety Survey Volume-5 Child Safety Seat (Report)

2007 Motor Vehicle Occupant Safety Survey Volume-5 Child Safety Seat (Report)


Product ID: 810 978

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A National Strategy - Increasing Booster Seat Use for 4 - 8 Years Old Children(Report)

A National Strategy - Increasing Booster Seat Use for 4 - 8 Years Old Children(Report)


Product ID: 809 515
Under Section 14(i) of the Transportation Recall Enhancement, Accountability, and Documentation (TREAD) Act, the Secretary of Transportation is required to, "develop [a] 5 year strategic plan to reduce deaths and injuries caused by failure to use the appropriate booster seat in the 4 - 8 year old age group by 25 percent."  In public meetings and through written comments, citizens from across the country contributed their ideas for this strategic plan.  Its purpose is to provide a blueprint for decreasing the number of children who ride unrestrained and promoting the use of booster seats for children ages 4 - 8.  8.5" x 11", full color, 28 Pages.

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Analyzing the First Years of the Click It or Ticket Mobilizations(Report)

Analyzing the First Years of the Click It or Ticket Mobilizations(Report)


Product ID: 811 232
The Click It or Ticket (CIOT) seat belt enforcement programs conducted between 2000 and 2006 were important factors in increasing seat belt use nationwide and in virtually all States. This was the case for observed seat belt use, seat belt use in fatalities, and self-reported seat belt use.  As enforcement programs continued across the country and belt use increased, public awareness and attitudes changed as well, with growing support for primary belt laws and belt enforcement.  Among state with secondary seat belt enforcement laws, where an officer must first stop a vehicle for some other violation before issuing a seat belt citation, the States that increased seat belt use the most had greater levels of enforcement. Primary law States (where an officer can issue a belt citation upon observing an unbelted motorist like all other traffic laws) had substantially higher seat belt use and higher levels of enforcement than secondary States. States that converted from secondary to primary laws during the period showed the greatest increase in belt use.
   

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Avoiding Tween Tragedies

Avoiding Tween Tragedies


Product ID: 811 096

The purpose of this project was to increase seat belt use among 8- to 15-year-old motor vehicle occupants (“tweens”) by using a comprehensive approach involving police-driven educational programs, earned and paid media, and enforcement of Pennsylvania’s occupant protection law.
Fifteen school districts, comprised of 15 high schools, 15 junior high schools, and 31 elementary schools, participated along with law enforcement officers from 13 municipal police departments and two Pennsylvania State Police barracks. Intervention components included three ageappropriate educational programs, innovative enforcement strategies, community outreach, and earned/paid media exposure involving radio, television, and newspapers.

 


Characteristics and Conditions of Teenage Safety Belt Use (Report)

Characteristics and Conditions of Teenage Safety Belt Use (Report)


Product ID: 808 676
This report documents observed safety belt use among 7,384 vehicle occupants age 15 to 19 in Texas, Virginia, Idaho and Mississippi.  Belt use ranged from a low of 19.5 percent in Mississippi to 57.6 percent in Virginia.  Focus groups among teens in this study provided patterns of safety belt use, reasons for nonuse, and effective approaches to increase belt use in this age group.  93 pages.

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Child Safety Restraint Systems on School Buses(Training Video)(CD)

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Product ID: 811 600

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Click It or Ticket Evaluation, 2008 - 2009

Click It or Ticket Evaluation, 2008 - 2009


Product ID: 811 536

Click It or Ticket Evaluation, 2008 - 2009, Traffic Tech, Technology Transfer Series

Click It or Ticket Evaluation, 2008 - 2009, Traffic Tech, Technology Transfer Series


Product ID: 811 537

Click It or Ticket Evaluation, 2010

Click It or Ticket Evaluation, 2010


Product ID: 811 778

The 2010 Click It or Ticket (CIOT) mobilization followed a typical Selective Traffic Enforcement Program (sTEP) sequence, involving paid media, earned media, and enforcement. A nationally representative telephone survey indicated that the mobilization was associated with increases in awareness of seat belt messages and special enforcement among the general population and among a target group of males 18 to 34 years old.

Television was the primary source by which the public was made aware of these issues, followed by billboards and radio. Paid ads, rather than news stories, were the most frequently mentioned type of message seen or heard. Compared with the general population, young males were slightly more aware of seat belt messages and more aware of special enforcement efforts, but less likely to have seen or heard about checkpoints, or to think that they would get a ticket for not buckling up. Very few respondents felt that a traffic stop (day or night) would
likely be for a seat belt violation. The National Occupant Protection Use Survey (NOPUS) found that usage had increased from 84% in 2009 to 85% in 2010. While this increase was not statistically significant, it was consistent with a steady increase in usage over time.

http://www.nhtsa.gov/staticfiles/nti/pdf/811778.pdf


Click It or Ticket Evaluation, 2011

Click It or Ticket Evaluation, 2011


Product ID: 811 779

The 2011 Click It or Ticket (CIOT) mobilization followed a typical selective traffic enforcement program (STEP) sequence, involving paid media, earned media, and enforcement. A nationally representative telephone survey indicated that the mobilization was associated with increases in awareness of seat belt messages, special enforcement, and the CIOT slogan. There were significant increases in the perception that a citation was very likely if riding unbuckled. Television was the primary source by which the public was made aware of these issues, followed by billboards and radio. Paid ads, rather than news stories, were the most frequently mentioned type of message. Young males were more aware of seat belt messages, special enforcement efforts, and checkpoints, but less likely to think that they would get a ticket for not buckling up. Very few respondents felt that a traffic stop (day or night) would be likely for a seat belt violation. The National Occupant Protection Use Survey (NOPUS) estimated national belt use to be statistically unchanged from 2010 to 2011. Methods for increasing public perception of enforcement efforts are discussed.

http://www.nhtsa.gov/staticfiles/nti/pdf/811779.pdf


Click It or Ticket Mobilization Evaluation (Report)

Click It or Ticket Mobilization Evaluation (Report)


Product ID: 809 694 / 7P0289

Click it or Ticket is an intense, short duration seatbelt paid advertising and high visibility enforcement program.  The National Occupant Protection Use Survey recorded the national usage rate at 79 percent, a 4 percent increase over 2002.  National telephone surveys conducted just before and just after the May campaign indicated substantial increases in the number of drivers who had recently seen or heard of police enforcement of seat belt use and thought that police are writing more tickets.  It was concluded that a highly publicized national program of belt use enforcement can increase the number of people who buckle up. 8.5" x 11", full color, 53 pages.


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Daytime and Nighttime Seat Belt Use at Selected Sites in New Mexico (Report)

Daytime and Nighttime Seat Belt Use at Selected Sites in New Mexico (Report)


Product ID: 810 705
 Surveys of belt use were conducted at 108 observation sites across New Mexico during both daytime and nighttime hours.  Belt use at night measured 6.2 percentage points lower than daytime.  Belt use was related to sex, vehicle type, road type, and population density.

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Daytime and Nighttime Seat Belt Use by Fatally Injured Passenger Vehicle Occupants(Report)

Daytime and Nighttime Seat Belt Use by Fatally Injured Passenger Vehicle Occupants(Report)


Product ID: 811 281

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Effectiveness of the May 2005 Rural Demonstration Program and the Click It or Ticket Mobilization (R

Effectiveness of the May 2005 Rural Demonstration Program and the Click It or Ticket Mobilization (R


Product ID: 810 753
Just prior to the May 2005 Click It or Ticket  mobilization, NHTSA's Great Lakes Region implemented a Rural Demonstration Program (RDP) to increase seat belt use in rural areas.  Paid media notified rural residents that police would enforce seat belt laws. In three States (Illinois, Indiana, and Ohio), enforcement was included during this phase; however, in the remaining three States (Minnesota, Michigan, and Wisconsin), only paid media was implemented. All States intensified enforcement during CIOT. In targeted rural areas, awareness of seat belt messages increased most during the RDP, while awareness of enforcement-related messages and activities increased most during CIOT.  During the RDP, States that had intensified enforcement experienced significant increases in usage in their rural targeted areas.  Generally, usage did not increase unless enforcement was present.  During CIOT, States that had intensified enforcement during RDP showed substantially greater overall statewide gains than States that had not intensified enforcement during RDP


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Evaluation of a County Enforcement Program With a Primary Seat Belt Ordinance: St. Louis County, Mis

Evaluation of a County Enforcement Program With a Primary Seat Belt Ordinance: St. Louis County, Mis


Product ID: 811 292
Report

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Evaluation of a Rural Demonstration Program to Increase Seat Belt Use in the Great Lakes Region(Repo

Evaluation of a Rural Demonstration Program to Increase Seat Belt Use in the Great Lakes Region(Repo


Product ID: 811 084
Six States in the Great Lakes Region (Region 5) participated in a Rural Demonstration Program to increase seat belt use in rural areas and among high-risk occupants, such as young males and occupants of pickup trucks. These efforts preceded statewide Click It or Ticket mobilizations in 2005 and 2006. Results from telephone surveys showed large and significant increases in awareness of program efforts, including special enforcement. These results also suggested that the 2006 program had higher baseline rates of awareness and slightly less change associated with it than the 2005 effort. In addition to significant overall increases in all States, there were significant increases among key high-risk groups, including males, younger people, and occupants of pickup trucks. Two-year increases among these groups averaged 11 to 12 percentage points. Trends in seat belt usage, both observed and among crash victims, showed continued increases during the period of the RDP/CIOT mobilizations.

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Evaluation of Maryland, Oklahoma, and the District of Columbia's Seat Belt Law Change to Primary Enf

Evaluation of Maryland, Oklahoma, and the District of Columbia's Seat Belt Law Change to Primary Enf


Product ID: 809 213

In 1997 Maryland, Oklahoma, and the District of Columbia upgraded their seat belt laws from secondary to primary enforcement.  The objective of this study was to evaluate the change from secondary to primary enforcement in Maryland, Oklahoma, and DC with respect to observed belt use rates, driver reactions, law enforcement practices, citations issued and race. The belt use rate went up in study locations with the implementation of a primary enforcement seat belt law.  Four color, 8.5" x 11", 35 pages.


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Evaluation of NHTSA's Region IV Click It or Ticket Campaign, May 2001(Report)

Evaluation of NHTSA's Region IV Click It or Ticket Campaign, May 2001(Report)


Product ID: 809 404

This final report presents findings from the evaluation of the Click It or Ticket occupant protection selective traffic enforcement program, conducted May 2001, across the eight southeastern most States.  The program was the first time ever that a Click It or Ticket or occupant protection selective traffic enforcement program has been implemented across such a wide region of the country.  8.5" x 11", three color, 34 pages.


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Evaluation of Teen Seat Belt Demonstration Projects in Colorado and Nevada (Report)

Evaluation of Teen Seat Belt Demonstration Projects in Colorado and Nevada (Report)


Product ID: 811 518
Colorado and Nevada initiated multiwave Teen Seat Belt Demonstration Projects in October 2007. Four waves of paid media and law enforcement activity were conducted over the next year. Three of these waves were conducted independently of statewide Click It or Ticket (CIOT) mobilizations, and one wave was conducted immediately prior to the May 2008 CIOT effort. Program data indicate that these were “strong” programs, and awareness surveys indicated that media efforts and law enforcement agencies successfully impacted the target population of teens 16 to 20 years old. Baseline use rates were substantially higher in Nevada than in Colorado; and, in Nevada, baselines were higher among college students than among high school students. Teen seat belt use increased significantly in both States. Overall gains of 5 percentage points in Colorado and 8 points in Nevada were substantial, particularly given that both States have secondary enforcement laws and low fine levels ($20 in Colorado; $25 in Nevada). It is likely that greater gains could be made with passage of a primary law upgrade and/or an increase in fine levels in either or both of these States.

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Evaluation of the Buckle Up in Your Truck Program [Report]

Evaluation of the Buckle Up in Your Truck Program [Report]


Product ID: 811 131

In 2006 and 2007, Iowa, Kansas, Missouri, and Nebraska participated in a program called Buckle Up in Your Truck, which consisted of a two-week, high-visibility, seat belt enforcement effort that preceded the National May (CIOT)mobilization each year. Paid media and intensified enforcement were the two key components and focused on young male occupants of pickup trucks while enforcement focused on all unbuckled vehicle occupants. Both components were followed by CIOT. An average of 5 cents per capita was spent on paid media during each phase of BUIYT and CIOT, achieving about 350 gross rating points in each of 18 media markets for each week of the program. The citation rate, averaged across the states, was 15 to 17 citations per 10,000 population. The public awareness of general messages to buckle up (80%) was greater than the public awareness of ongoing enforcement efforts (68%).  Awareness of messages to BUIYT reached levels of just under 40 percent. Observed seat belt usage increased in all four states and in all vehicle types. Two-year increases in pickup trucks ranged from 3 to 14 percentage points (an average of 8 points). These results were similar to those of previous BUIYT efforts, combined with CIOT, in NHTSA Regions 4 and 6.

   


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Evaluation of the May 2005 Click It or Ticket Mobilization ( Fact Sheet)

Evaluation of the May 2005 Click It or Ticket Mobilization ( Fact Sheet)


Product ID: 810 778
This report presents the results from the May 2005 National Click It or Ticket Mobilization to increase seat belt use. Approximately $33 million was spent on advertising high-visibility enforcement messages nationwide during the Click It or Ticket mobilization.  Law enforcement across the Nation issued more than 727,000 seat belt tickets during a two-week enforcement phase. This was an increase compared to what was reported in previous years. Belt use increased in 35 of 47 States and territories. 

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Evaluation of the May 2007 Click It or Ticket Mobilization [Report]

Evaluation of the May 2007 Click It or Ticket Mobilization [Report]


Product ID: 811 239

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Guidelines for Developing a High-Visibility Enforcement Campaign to Reduce Unsafe Driving Behaviors

Guidelines for Developing a High-Visibility Enforcement Campaign to Reduce Unsafe Driving Behaviors


Product ID: 810 851
this booklet is intended for State highway safety, law enforcement, and other professionals who work in the field of commercial vehicle safety. It provides guidelines for implementing a STEP to reduce unsafe driving behavior among drivers of commercial and passenger motor vehicles. It draws on examples and lessons learned from the successful high visibility enforcement campaign known as TACT, which was developed in Washington State.
More information on communications planning and campaign development can be found on www.trafficsafetymarketing.gov and www.buckleupamerica.org .

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Identifying Information That Promotes Belt-Positioning Booster Use Volume 2(Report)

Identifying Information That Promotes Belt-Positioning Booster Use Volume 2(Report)


Product ID: 811 019
Two reports that present the results, and supporting materials, for a study exploring ways to increase child booster seat use.  The study focused on identifying reasons for non-use of belt-positioning boosters by children of parents with a high school education or less, and obtained parent reactions to interventions that addressed the reasons for non-use.

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Increasing Seat Belt Use Among 8-15 Year Olds-Volume 1 (Report)

Increasing Seat Belt Use Among 8-15 Year Olds-Volume 1 (Report)


Product ID: 810 965
The results of a study designed to identify the best approaches for increasing seat belt use among 8-15 year olds.  The summary report and appendices describe the factors underlying non-use of belts by children 8-15, and relate the reactions of children and parents to intervention approaches generated from that information.
   
IMPLICATIONS FOR HIGHWAY TRAFFIC SAFETY:  This is one of the few traffic safety studies that collected information directly from children on what would work best to get children their age to always wear seat belts.  It provides guidance to program professionals regarding targeting strategies, channels of communication, and program elements.
 

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Increasing Seat Belt Use Among 8-15 Year Olds-Volume 2 (Report)

Increasing Seat Belt Use Among 8-15 Year Olds-Volume 2 (Report)


Product ID: 810 966
The results of a study designed to identify the best approaches for increasing seat belt use among 8-15 year olds.  The summary report and appendices describe the factors underlying non-use of belts by children 8-15, and relate the reactions of children and parents to intervention approaches generated from that information.
   
IMPLICATIONS FOR HIGHWAY TRAFFIC SAFETY:  This is one of the few traffic safety studies that collected information directly from children on what would work best to get children their age to always wear seat belts.  It provides guidance to program professionals regarding targeting strategies, channels of communication, and program elements.

Number in Stock: 384
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Innovative Seat Belt Demonstration Programs (Report)

Innovative Seat Belt Demonstration Programs (Report)


Product ID: 811 080
This report summarizes the activities and results of State-level demonstration projects supported by NHTSA.  The demonstration projects were intended to increase seat belt use statewide in low belt use States through innovative approaches.  The States covered by this report are Kentucky, Mississippi, North Dakota, and Wyoming.  Two of the States transitioned from secondary to primary seat belt laws during the project.

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Legislative History of Recent Primary Safety Belt Laws [Report]

Legislative History of Recent Primary Safety Belt Laws [Report]


Product ID: 808 833
This report documents a study conducted by NHTSA to identify strategies that supported or opposed new legislative provisions and the barriers encountered in modifying existing safety belt laws.  Legislative analyses were developed for six jurisdictions that have updated secondary seat belt laws to primary laws.  These are California, Louisiana, Georgia, Maryland, Oklahoma, and the District of Columbia.  Full color, 8.5" x 11", 73 pages.

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Maine's Seat Belt Law Change (from Secondary to Primary Enforcement) [Report]

Maine's Seat Belt Law Change (from Secondary to Primary Enforcement) [Report]


Product ID: 811 259

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May 2006 Click It or Ticket Seat Belt Mobilization Evaluation: Final Report [Report]

May 2006 Click It or Ticket Seat Belt Mobilization Evaluation: Final Report [Report]


Product ID: 810 979

This study evaluated NHTSAs 2006 National (CIOT)mobilization. This intense, short-duration, seat belt publicity and enforcement mobilization cost approximately $27 million for paid advertising that delivered an enforcement based message urging people to wear a seat belt or risk getting a citation.  Between May 22 and June 4, 2006, law enforcement agencies issued more than 697,000 seat belt citations. Public awareness of the media message was high.  Seat belt use increased in 37 of 50 States and Territories.  The number of States reporting increases in statewide seat belt use and the amount of increase has been shrinking each succeeding year since national mobilizations began in 2002.  In 2006, paid publicity decreased from levels between 2002 through 2005. The number of seat belt citations issued by law enforcement agencies also decreased in 2006.  The National Occupant Protection Usage Survey indicated the nationwide seat belt use rate did not improve between 2005 and 2006.  This report also includes results from other NHTSA demonstration programs that are searching for productive modifications to the typical CIOT process.

 


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Motor Vehicle Occupant Safety Survey (Report)

Motor Vehicle Occupant Safety Survey (Report)


Product ID: 808 334
This report presents findings from the first Motor Vehicle Occupant Safety Survey.  The National Highway Traffic Safety Administration (NHTSA) conducted this survey to collect critical information needed by the agency to develop and implement effective safety countermeasures to improve traffic safety.  Some results of this survey are:  safety belt use is on the rise and most children are placed in safety seats when they are very young (under age two), but that use of car seat declines precipitously as the child grows larger. Black and white, 8.5" x 11",146 pages.

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Occupant Restraint Use in 2012: Results from the National Occupant Protection Use Survey Controlled

Occupant Restraint Use in 2012: Results from the National Occupant Protection Use Survey Controlled


Product ID: 811 872

This report presents results from the 2012 National Occupanst Protection Use Survey (NOPUS) Controlled Inter-section Study. NOPUS is the only nationwide probability-based occupant restraint use survey. The National Center for Statistics and Analysis of the National Highway Traffic Safety Administration conducts this survey annually. The 2012 NOPUS found that male seat belt use increased significantly (up to 84 percent in 2012 from 81 percent in 2011) and that female seat belt use increased significantly (up to 88 percent in 2012 from 86 percent in 2011). Seat belt use among occupants age 25-69 years old increased significantly (up to 87 percent in 2012 from 84 percent in 2011). Restraint use for children in vans and SUVs decreased significantly down to 94 percent in 2012 from 97 percent in 2011. Seat belt use in rear seats stood at 75 percent in 2012.

http://www-nrd.nhtsa.dot.gov/Pubs/811872.pdf


Partners for Rural Traffic Safety: A Model Program Supporting the Buckle Up America Campaign(Report)

Partners for Rural Traffic Safety: A Model Program Supporting the Buckle Up America Campaign(Report)


Product ID: 809 927
Report summarizes results of a Cooperative Agreement with the National Rural Health Association and four State Offices of Rural Health to increase safety belt use in rural communities.  Each State Office administered four community projects led by local rural health professionals. Community teams implemented 30-day campaigns using the "Partners for Rural Traffic Safety Action Kit." The 16 communities averaged a 13.4-percentage-point increase in safety belt use.

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Primary Enforcement Saves Lifes (Report)

Primary Enforcement Saves Lifes (Report)


Product ID: 810 649

This report provides extensive insight into unsafe driving behaviors in teenage motorists and passengers, and also identifies messages and communication strategies that are likely to affect these driving behaviors.

IMPLICATION FOR HIGHWAY SAFETY PLANNING:   The focus and affinity groups that were conducted for this project clearly demonstrated that teens are very sophisticated in terms of what types of traffic safety messages they will accept.  Therefore, communities and youth safety organizations who are in the planning stages of developing traffic safety programs designed for youth can use the report findings to learn about what safety message characteristics motivate and discourage teen drivers, the friends of teen drivers (who are likely to be teen drivers themselves) and the parents of teen drivers.  This information can also be used by the institutions that deal directly with teen drivers: motor vehicle administrations, police departments, Driver's Ed instructors, insurance companies, and health care providers (pediatricians and adolescent health specialists).
 


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Safety Belt Use Estimate for Native American Tribal Reservations(Report)

Safety Belt Use Estimate for Native American Tribal Reservations(Report)


Product ID: 809 921

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Seat Belt, DWI, and Other Traffic Violations Among Recent Immigrants in Florida and Tennessee

Seat Belt, DWI, and Other Traffic Violations Among Recent Immigrants in Florida and Tennessee


Product ID: 811 762

Summary of Vehicle Occupant Protection and Motorcycle Laws, Eleventh Edition

Summary of Vehicle Occupant Protection and Motorcycle Laws, Eleventh Edition


Product ID: 811 768
This publication provides summary charts of the key provisions of State occupant protection laws and motorcycle laws, and detailed lists of these laws in every State. Such laws include requiring the use of (1) seat belts, (2) child passenger restraint devices, and (3) motorcycle or bicycle helmets. Also included are laws concerning age restrictions for motorcycle passengers and laws that prohibit riding in the bed of a pickup truck. Except as noted, the status of the State laws reported is as of April 1, 2012.

www.nhtsa.gov/staticfiles/nti/pdf/811768.pdf

The Click It or Ticket Evaluation, 2012, Research Note, TSF

The Click It or Ticket Evaluation, 2012, Research Note, TSF


Product ID: 811 989

The 2012 CIOT mobilization included 49 States, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands. More than 10,000 law enforcement agencies participated during the two week enforcement period. The mobilization was preceded by earned and paid media alerting the public to the upcoming
seat belt enforcement mobilization.

http://www.nhtsa.gov/staticfiles/nti/pdf/811989-The_Click_It_or_Ticket_Eval_2012_RN_TSF.pdf


The Pregnant Woman’s Guide to Buckling Up

The Pregnant Woman’s Guide to Buckling Up